Franchising.com // ATLANTA - FG Brands has announced a national rebrand for the former LA Bikini, which will now be known as Bare&Sol. This dynamic change represents a milestone in the evolution of Bare&Sol within the beauty and wellness franchise space. Effective June 1, all LA Bikini locations are now operating under the Bare&Sol name, supported by a new brand identity, expanded service offerings, and a significantly enhanced digital presence.
This rebrand reflects years of robust growth and positive guest feedback from consumers, creating a bold new vision for Bare&Sol: a franchise concept that provides members and guests with two high-demand beauty wellness routines - expert hair removal and airbrush spray tanning services under one roof. This combination of health and beauty routines creates two distinct revenue streams for Bare&Sol, a brand founded on expert-level care, skin-loving ingredients, and an all-inclusive experience where everyone is made to feel welcome.
"We’re thrilled to re-introduce the original sugaring brand with a refreshed identity and bold new direction,” stated [linkedin.com/in/zaludjan]Jan Zalud, CEO of FG Brands. “When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience than traditional waxing salons. Customers have evolved and we have chosen to evolve with them. Based on consumer feedback and demand, we feel like the timing is right to challenge the traditional waxing salon experience and turn it into something much cooler, built for today’s discerning consumers. With more than one million Brazilian sugaring wax services performed to date, we’ve perfected sugaring hair removal and combined it with the addition of professional airbrush tanning, creating the only membership-driven franchise model that focuses exclusively on the delivery of these specific services. Destined to be an industry leading innovator, Bare&Sol has been reborn to capitalize on the brand’s promise – helping people feel powerful and confident in their own skin.”
A Brand Built for Where Beauty Is Going
Today's more discerning beauty consumers have become more ingredient-conscious and increasingly resistant to transactional services, yet traditional services in waxing salons have largely remained unchanged for decades. Bare&Sol is changing that dynamic, challenging the status quo with a wholly reimagined studio experience, built to capitalize on the direction consumer interest is trending. Sugaring, Bare&Sol’s core service line, involves the use of an all-natural sugar paste, free of the harsh chemicals found in traditional waxing. Airbrush spray tanning, available at select locations, is UV-free and applied by trained estheticians for a desired result that's customized to suit each guest's individual needs. Together, these service lines now position Bare&Sol as a full-service skin-wellness destination, a consumer-driven sector with strong growth potential, driven by an increasing interest from the Millennial and Gen Z demographic
What's Changing Across the Network
New and future Bare&Sol studios will debut with a fully reimagined look, designed for the consumer to feel as elevated as the experience waiting inside. Clean lines, warm textures, and a calming, more modern aesthetic replaces the traditional clinical feel, which has long been associated with hair removal. The transition signifies a bold new direction – design-built studios created to serve the beauty consumer of today, not the past.
SOURCE FG Brands
– Source: Franchising.com